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capital access.

Every step of the way.

Risk Aligned.
Flexible Capital.

Conviction is a privately backed multi-stage investor in post revenue,

high growth B2B SaaS companies. We leverage our open architecture and global investor base to provide direct, patient and flexible capital over the full life-cycle of the business. Conviction is one of the most active and largest direct global venture capital groups. 

Invested Since 2017


Post Revenue High Growth B2B SaaS Companies Backed


Countries and Counting



Tailored to investors and founders alike:

1/ Unconstrained Investment Approach

Offers companies an alternative to the fund led, fixed funding model and investors an access to a curated portfolio of direct venture deals and funds.

A discerning focus on the long game.

We make a small number of high-conviction investments each year, allowing us to be selective and offer a 360 degree support to portfolio companies.

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B2B SaaS companies across most sectors 

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History of
efficient growth

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product market fit

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Plans for international expansion

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Proven business models
with >£300K ARR

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Unicorn DNA



As an investor, we understand the limitations of a discretionary fund model. We seek to empower investors by offering direct access to best-in-class venture-backed companies and concentrated returns across the maturity spectrum.
From our collective investment experience we understand the challenges that founders face raising capital. We seek to form close, long term partnerships with founding teams for a successful journey ahead.


Our Portfolio

Conviction deploys capital across the maturity spectrum. We make initial investments at seed stage and look to lead or co-invest with follow-on capital in future rounds through to exit.To keep up to date with all of our live or upcoming deals, sign up to our investment hub below.


An Israeli deep tech business that provides an Automated Machine Learning Platform for complex use cases within the Consumer-Packaged Goods sector.


A software that enables multinational brands to analyse their ad content by providing insights into ad performance and compliance with brand guidelines.

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A next generation Customer Experience Platform (CXP) for eCommerce that allows personalised and dynamic customer experiences.


A SaaS platform that helps businesses measure and decrease human cyber security risk.


A SaaS-enabled regulatory checking service that helps build confidence in open banking.


A B2B SaaS platform that helps brands sell digital rewards to a vast range of businesses in one place using a single API.

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Success Stories

'Refreshing Approach'

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Andrew and the Conviction team led Adepto’s latest fundraise. Andrew takes a fair and firm but founder friendly approach, which is refreshing. The process was smooth with expectations set and met at all stages. Conviction’s continued involved in Adepto is also valuable from a commercial focus and prioritisation perspective. I would recommend working with Conviction to any scaling company.


Chris Milligan, Founder and CEO of Adepto

Contact Us

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Conviction VC

36 Soho Square


United Kingdom


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© 2022 Conviction Investment Partners.
Company No. 11087350. Registered Office: 1 King William Street, London, England, EC4N 7AF


Conviction Investment Partners Limited (FRN 797117) is an Appointed Representative of Enterprise Investment Partners LLP (FRN 604439), a firm which is authorised and regulated by the Financial Conduct Authority. Our investments place your capital at risk and the value of them may go down as well as up and an investor may not get back the amount they invest. Investments in unquoted early stage/small companies and funds that invest in these smaller companies are high risk and you should not invest unless you can afford total loss or if you are likely to require the capital in the near term since such investments can be difficult to realise. Neither past performance nor forecasts are reliable indicators of future results and should not be relied upon. We recommend you seek independent advice before investing.

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