Our team
of experts.

Conviction is a partnership of like-minded, passionate and diligent professionals.
We are a small but dynamic team that values accountability, entrepreneurship and openness.

Our Background.

Conviction is a venture capital investment group founded in 2017 by two co-founders, Andrew Jenkins and Jeremy Middleton, CBE. The group is comprised of High-Net-Worth Investors and Family Offices. Andrew is an experienced venture capitalist with a background in asset management, investment banking and trading. He was a lead financier in Mimecast, now a Nasdaq-listed business, where his group of investors generated significant, unicorn grade returns.

 

Having co-founded Homeserve plc, a FTSE 100 company, Jeremy is a serial entrepreneur and professional investor. Jointly, Andrew and Jeremy have been successfully investing in high growth software companies since the early noughties. Over the years their investment network grew and matured leading to the birth of Conviction. To this day, Conviction’s ethos is rooted in its investment network, private direct investments and end-to-end flexibility.

Investment & Strategy

Meet the team

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Jeremy co-founded Homeserve plc, now a FTSE 100 business.Jeremy also heads up Middleton Enterprises, a Family Office with 100m assets under management. He has been an active investor in VC opportunities for many years, served on the Northeast Local Economic Partnership as Access to Finance lead and chaired the project team raising capital of early-stage VC funds for the North East.

Jeremy Middleton
General Partner

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David has spent over a decade in investments across a variety of asset classes and managed a large portfolio of VC investments for Middleton Enterprises Family Office. He is responsible for sourcing deals and overseeing the due diligence of all Conviction investments.

David Alprovich
Principal

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Andrew is a former hedge fund manager and subsequently the Head of Private Clients at a listed asset management firm in London. He built up his own VC portfolio which included being the lead financier to Mimecast (B2B SaaS cybersecurity) which listed on NASDAQ in 2015. He is a highly experienced VC fundraiser and personal investor and has led Conviction to being one of the biggest direct venture capital groups in the UK.

Andrew Jenkins
General Partner

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Greg is a CFA charter holder with seventeen years’ experience in the fund management industry, where he was involved in managing both long-only and long-short equity funds across US, UK and European markets. Greg is responsible for distribution and capital raising.

Greg Bennett
Partner

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Adrian has sixteen years’ experience in the fund management industry, where he was involved with the marketing of alternative investment funds in the UK and Switzerland. He has also worked as an adviser for a multi-family office based in London. Adrian is responsible for distribution and capital raising.

Adrian Rickett
Principal

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Charlie holds a first-class MA Hons in Economics with Finance from the University of Edinburgh. He previously spent two years at HSBC in London, where he worked on long-term strategic advisory projects and M&A transactions for TMT clients. Charlie is responsible for deal origination, execution and due diligence.

Charlie Coleman
Associate

Finance & Operations

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Rebecca has many years of experience in early-stage VC, including her role as an Investment Manager at NorthStar Ventures. Rebecca ensures all aspects of FCA regulation and compliance are maintained. She also takes responsibility for operations and investor relations.

Rebecca Roberts
Chief Operating Officer

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Millie holds a Master’s Degree in Research Methods from the University of Liverpool. She has extensive experience working with data, running analyses, and dealing with clients. Millie manages numerous elements of Conviction’s operations as well as using her research skills to assist the team of analysts.

Millie Gerber
Operations Manager

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Will has spent the past 10 years working in venture capital, specialising in Series A+ stages. He joined Conviction VC in January 2022 and is responsible for deal origination, investment process & strategy and portfolio management.

Will Orde
Principal

Contact Us

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Conviction VC

11 Golden Square

London
W1F 9JB

United Kingdom
 

Email:

info@conviction-vc.com

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© 2021 Conviction Investment Partners.
Company No. 11087350. Registered Office: 1 King William Street, London, England, EC4N 7AF

Conviction Investment Partners Limited (FRN 797117) is an Appointed Representative of Enterprise Investment Partners LLP (FRN 604439), a firm which is authorised and regulated by the Financial Conduct Authority. Our investments place your capital at risk and the value of them may go down as well as up and an investor may not get back the amount they invest. Investments in unquoted early stage/small companies and funds that invest in these smaller companies are high risk and you should not invest unless you can afford total loss or if you are likely to require the capital in the near term since such investments can be difficult to realise. Neither past performance nor forecasts are reliable indicators of future results and should not be relied upon. We recommend you seek independent advice before investing.