“You get recessions, you have stock market declines. If you don’t understand that’s going to happen, then you’re not ready, you won’t do well in the markets.” — Peter Lynch

At Conviction we spend a lot of time talking with founders about SaaS metrics, both before investing while we seek to understand their business better and once we’ve invested as we help founders navigate the growth journey. The problem for founders is that there’s an endless choice of metrics to choose from and they all take precious time to produce.

CreativeX have just completed a significant $25M Series-B funding round led by Guggenheim, a global investment firm headquartered in the US. Conviction VC are delighted to announce that we participated in this round and the following article explains our reasoning for doing so and the history of our relationship with the company.

As investment in creative and data analytics rises, CreativeX secures $25M to help marketers measure their content against four indicators of long-term brand growth: creative quality, brand consistency, compliance, and representation.

Challenging Macro Environment
After a decade of low interest rates the Fed recently announced a 0.5% interest rate hike, the largest in 22 years, to combat high inflation rates and has also signalled that further increases are likely. The corrective actions central banks are undertaking won’t be quick measures, as well as bringing inflation under control the Fed is looking to run down its balance sheet over the coming months.