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News &
insights.

At Conviction we take pride and joy in our portfolio company successes. Here, we seekto share our portfolio news and market insights with our investors and the wider market.

Latest Investment News

5 Jan 2023

The future of European B2B SaaS: Interview with Andrew Jenkins, Co-Founder of Conviction VC

The future of European B2B SaaS: Interview with Andrew Jenkins, Co-Founder of Conviction VC

One of the big growth areas in European tech over the course of 2022 was B2B SaaS. We saw plenty of investment interest in this space, exciting new product developments and the establishment of a promising market for European startups to develop into.

5 Jan 2023

Meet Andrew Jenkins, Co-Founder and General Partner at Conviction VC

Meet Andrew Jenkins, Co-Founder and General Partner at Conviction VC

Conviction is a venture firm born out of a group of angel investors who have been investing since the early 2000s. We invest in early-stage business to business (B2B) software as a service (SaaS) pan-European ventures and founders. We look for founders who can demonstrate their technology is disruptive and their product delivers quantifiable value to the customers and markets.

1 Aug 2022

We sat down with our Partner Greg Bennett to discuss investing during a recession. Read his musings below:

We sat down with our Partner Greg Bennett to discuss investing during a recession. Read his musings below:

“You get recessions, you have stock market declines. If you don’t understand that’s going to happen, then you’re not ready, you won’t do well in the markets.” — Peter Lynch

3 Jul 2022

The SaaS Metrics That Matter At An Early Stage

The SaaS Metrics That Matter At An Early Stage

At Conviction we spend a lot of time talking with founders about SaaS metrics, both before investing while we seek to understand their business better and once we’ve invested as we help founders navigate the growth journey. The problem for founders is that there’s an endless choice of metrics to choose from and they all take precious time to produce.

16 Jun 2022

Why We Invested Again: CreativeX (CX) Series B Copy

Why We Invested Again: CreativeX (CX) Series B Copy

CreativeX have just completed a significant $25M Series-B funding round led by Guggenheim, a global investment firm headquartered in the US. Conviction VC are delighted to announce that we participated in this round and the following article explains our reasoning for doing so and the history of our relationship with the company.

Insights from our experts.

As well as promoting our portfolio companies our investment team strives to generate thought leadership on the new trends and opportunities in the venture capital market. Please use the link to see and follow our Medium page.

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